The Power of Ugly: Why Niu Lai Became China’s Unlikeliest Box-Office Hit

How the two-person animated film Niu Lai turned its “ugly” visuals, dreamcore nostalgia, and remarkable cinema journey into a nationwide participatory meme. The post The Power of Ugly: Why Niu Lai Became China’s Unlikeliest Box-Office Hit appeared first on Eye on Digital China.

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