Global customers crave texture, challenging companies to make crispier, gooier, chewier foods

Texture is having a crunchy, gooey moment in the food and beverage industry. For many people, the way a menu item or packaged snack feels in the mouth has become as big a draw as flavor, although consumers don't always recognize the part texture plays in their cravings for crispier takeout, frothier coffees and juicier [...]

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