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A tale of two economies: Why IKEA’s strategy is the antidote to the middle-class margin collapse

As America’s middle class faces shrinking purchasing power, IKEA offers a counterintuitive corporate playbook: cut prices, localize supply chains, invest in energy and retrain workers to build durable demand.

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Originally published byFortune | FORTUNE 16h ago · fortune.com
Read full story at Fortune | FORTUNE

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