Global Trademarks: Can One Application Protect Your Brand?

The Madrid System makes it possible to seek trademark protection in more than 100 countries through a single application, but there is no such thing as a worldwide trademark. We explain how Madrid works, where regional trademark systems fit in, which important markets Madrid does not cover, and why direct filing is often the better approach in China. The post Global Trademarks: Can One Application Protect Your Brand? appeared first on Harris Sliwoski LLP.

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