The working capital trap: Lessons from Indonesia’s first D2C generation

Indonesia’s D2C and inventory-heavy startup sector looks different in 2026 than it did before 2022. The cohort of platforms that scaled between 2018 and 2021 (Fabelio in furniture, several in F&B, fashion, and household goods) encountered a category of operational risk that the original venture playbook tended to underestimate. Some platforms have stabilised. Several have […] The post The working capital trap: Lessons from Indonesia’s first D2C generation appeared first on e27.

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