East Asia’s cultural economies are bridging politics-driven divides

The appearance of K-pop singer G-Dragon on electronic billboards in major Chinese cities despite Beijing’s K-pop ban points at a contrast between political shadows clouding international relations and actual commercial linkages in East Asia. Amid tensions over Seoul’s military alliance with the United States and other issues, G-Dragon featured in eight McDonald’s products across more than 8,000 outlets in mainland China. The penetration and appeal of Korean cultural icons show how transnational.

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