The Ambassador Playbook: How Stake Built a Global Brand with Drake, Agüero, Casillas and Hazard

Most gambling brands buy ads. Stake bought people. Since Ed Craven and Bijan Tehrani launched it in 2017, the company has signed Drake, a run of football greats and a handful of UFC champions, and it hasn’t stopped signing. I’d argue that habit, more than any bonus or banner, is what made the casino Stake … The post The Ambassador Playbook: How Stake Built a Global Brand with Drake, Agüero, Casillas and Hazard appeared first on Chandigarh Metro.

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