The Psychology of Why Fans Love Small-Stakes Bets

You’ve done it a hundred times. The routine barely changes, either. You’re in the pub before kick-off, the team sheet drops, and within about thirty seconds you’ve stuck a fiver on the first goalscorer. You haven’t run the numbers, you don’t really expect to win, but the match will feel a bit more alive with something riding on it, even if that something is the price of a pint. Most fans who do this never stop to ask why. The amount is too small to worry about and too small to celebrate if it ac

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