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Treating creators like a media channel

Most brands still buy influencer marketing the way they bought billboards in the nineties. They pick a face, pay a fee and hope the post lands. The report that follows counts likes and impressions, and nobody in the finance department quite believes it. At YoCreate, a Limassol company, we build for the other approach, where […]

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Originally published byCyprus Mail 1h ago · cyprus-mail.com
Read full report at Cyprus Mail

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