Sanrio ends Vivant collaboration after backlash in China

(China Daily) Japanese character company Sanrio, the owner of global intellectual property franchises including Hello Kitty, Cinnamoroll, and My Melody, has terminated a collaboration with Japanese television drama Vivant after the partnership triggered criticism on Chinese social media.   Sanrio's official Weibo account announced on Oct 28 that it ended the Vivant × Sanrio collaboration and apologized for the concerns caused by the project.   The company said it had received feedback from mult

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