A Vegetable Seller, a Single Mother and a Farm Boy: SBI Life’s ‘Apne Liye, Apno Ke Liye’ Acknowledges the Aspirations of Para Athletes

This article has been published in partnership with SBI Life Insurance. SBI Life Insurance believes in liberating individuals to pursue their aspirations while taking care of their loved ones. This belief is reflected in its core brand philosophy, ‘Apne Liye, Apno Ke Liye’. At Glasgow 2026, the journeys of India’s para-athletes brought this philosophy to life, showing how the support of family, coaches and those who stand beside us can make the difference between a dream and a medal. “When I had

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