Reddit is going logged-in only. Blame Google AI Overviews.

Reddit's Google search-fueled traffic bonanza has come to an end. Kirill KUDRYAVTSEV / AFP via Getty Images Reddit announced it will be going logged-in only (with some caveats). This comes after Reddit's search traffic has fallen, as people use AI more and more. But in 2024, Reddit had a search traffic bonanza after cutting a deal with Google. Reddit announced on Thursday that it will soon start being a (mostly) logged-in-only experience, citing declining search traffic as one of the reasons.

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