‘We had 10 customers. I expected 10,000. What a plonker!’

James Batchelor knows more than most about failure. Before launching Alertacall, he’d already started 11 businesses, but nothing prepared him for the challenges of building a technology company designed to improve the lives of older and vulnerable people. “For the first 10 years the key stages were failure, failure, difficulty, failure, failure and more failure […] The post ‘We had 10 customers. I expected 10,000. What a plonker!’ appeared first on BusinessCloud.

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