Hold the phone: How 15.7 million tournament viewers switched to vertical streams

RIYADH: In June, a Saudi team, Falcons, won Counter-Strike’s biggest tournament for the first time, and 15.7 million people followed the event on TikTok, on a screen smaller than their hand. Most had never followed the teams. Plenty had never watched the game. They found it while scrolling, and they stayed. That last detail should interest anyone putting on live sport in the Kingdom. Saudi Arabia has spent the last few years building one of the most ambitious sports calendars in the world. Footb

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