Ask Spurs: Is Tottenham’s AI move as successful as claimed?

Tottenham Hotspur recently announced that it has become an ‘agentic enterprise’ via tech platform Salesforce, with more personalised, connected experiences for fans across every touchpoint. The club’s digital transformation began with a fundamental challenge: fan data was fragmented across dozens of ticketing, retail, hospitality, app and web systems. Among the developments in response was a […] The post Ask Spurs: Is Tottenham’s AI move as successful as claimed? appeared first on BusinessCloud.

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