The Great Unsubscribe: Why shoppers are tuning out brand messaging, and how retailers can stop it

Modern retailers are used to disruption. They regularly have to navigate shifting algorithms, platform outages at odd hours, and ever tightening privacy rules with every legislative cycle. Yet a quieter threat is doing more damage than any of these, and most brands will not spot it on a dashboard until their customer base has already […] The post The Great Unsubscribe: Why shoppers are tuning out brand messaging, and how retailers can stop it appeared first on e27.

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