Just like cars, Chinese motorcycles out to conquer Europe

Just as with electric cars, Chinese motorcycle brands are roaring into European markets, with high-performance, cut‑price models starting to make a name for themselves. At EICMA in Milan, Europe’s biggest motorcycle show, visitors were jostling on Friday around the stand of CFMoto, one of the main Chinese brands sold in Europe. The firm from Hangzhou has gained attention by producing engines and assembling models for Austria’s KTM, then by winning two Moto3 (250cc) championships in 2024 and 2026

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