Between Tradition and Economic Prudence: India's Unending Romance with Gold

India's Deepawali celebrations have once again illuminated an interesting aspect of the country's economic and cultural consciousness. While millions of homes were adorned with lamps, rangolis and festive decorations, jewellery markets across the country witnessed an impressive flow of customers, reaffirming India's enduring fascination with gold. Yet, this year's festive gold purchases have acquired a significance beyond the customary celebrations. They have raised an important question about t

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