How Asian-American campaigners helped turn the US deep-red South blue

On tote bags distributed by Asian-owned businesses in the US state of Georgia, three Asian-American women appeared in a design inspired by the Three Ladies rice brand. The bags were part of a campaign that put a voting twist on the online “Asian baby girl” meme. “We had an ‘Asian Ballot Girls’ campaign,” said Chany Chea, programme director of the Asian-American Advocacy Fund. “We had merch which went viral.” As Democrats won races in Republican strongholds across the southern United States in...

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