ChatGPT Ads got brands to bite. Now comes the hard part.

More than 100,000 advertisers have tested ChatGPT Ads. How many are sticking around? Indranil Aditya/NurPhoto via Getty Images A version of this post appears in CMO Insider. Sign up for Business Insider's marketing newsletter. OpenAI has enticed more than 100,000 advertisers to test its ad platform. Now comes the hard part: moving out of the "experimental" bucket and becoming a permanent fixture in media plans. To do so, OpenAI will need to demonstrate that its ads are moving the needle on har

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