Reddit's traffic is down 13%, thanks to Google's AI Overviews

Reddit's traffic is down, thanks to AI Overviews. Reddit; BI Reddit's traffic is down 13% year over year, according to Similarweb. CEO Steve Huffman recently said that Google's AI Overviews have eaten into Reddit's search traffic. Back in 2024, search traffic was a boon for Reddit. Times have changed! New data sheds further light on Reddit's search traffic woes. Reddit's traffic dipped 13% in global visits from October 2025 to October 2026, according to analytics firm Similarweb. The decline t

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